A retailer offers a one time discount to new customers. The T&C clearly state that the discount is limited to one time per household.
However, Bob discovers that in practice he can just create new accounts on the retailer's website, and claim the discount for each new account he creates. He goes on to repeat that operation multiple times and claim thousands of dollars in repeated discounts before the retailer catches him.
I recognize that this could be considered fraud in a colloquial sense, or perhaps even a tortious non-criminal wrong.
But has any crime been committed? Are the elements of criminal fraud made out?
Interested in answers in the US. If state is important, let's say CA or WA.